The skill of pricing
properties to make
them saleable is where
you want your agent to
excel. The market
determines what a home
price range should sell
in, not me or any other agent. When prices go up because of the market, we can’t take credit. Similarly, we cannot be responsible when prices go down because of the market. That said, we read and interpret the terrain, stats and comparables with the proper experience to be a competent messenger.
The other area your agent needs to excel in is consulting you and marketing your home to fall in the upper end of the sales range. This is what I do.
The market is going to respond to the listed price in one of 5 ways. Let's review.
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1. If we’re underpriced,
we’re going to have lots
of showings, and multiple
offers.
​
2. If we’re priced just right, we will have a good many showing, and hopefully 1-2 strong offers… this may be the asking price or just below.
​
3. If we price the home a little too high, we may get a good amount of showings, but no offers and this would suggest we are around 5% too high on the price.
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4. If we price the home a good bit too high, then we will probably get very few to no showings and no offers. This would suggest that we are at least 10% too high.
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5. The caveat pricing to all of the options above is pricing the home in a strong sellers market at well below market value. In that market, every home sells for way above the asking price at sometimes astounding price outcomes.
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Ultimately the right strategy works 100%
of the time.
