We do open houses for all of
our new listings. Just to be
clear open houses are optional
and always have been. The
purposes of open houses are
certainly to show your home to
the general public that can't
get to a house during the work
week. It also is certainly a good opportunity for the potential buyer that doesn't have an agent that can show them the property.
We advertise our open
house dates on the
MLS, our Right at
Home Realty brokerage
website, my website,
various websites and social media as well. Signs are posted at intersections leading to the property. Invitations are handed out to the immediate area residents. With the right property and scenario, I will do a neighbours only open house. To be honest it can really be there for the neighbours to get an early jump on viewing the property before the weekend to let any other people know about it. Key word...early.
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The hidden truth is that quite frankly open houses are good for the agent as well. It gives me the opportunity to meet other possible sellers (your neighbours) and meet the potential buyers, whether they want to buy that current listing or not. It's a fact so that is something to consider when opting to have open houses for your property.
Some do but most
homes don't sell via an
open house and that's
a fact that needs to be
mentioned. I've already
listed the pros for you
the home seller and me the realtor, but what's the cons?
Very simple, a disruption to your lifestyle by having to leave the house every weekend for the open house, keeping the house in pristine condition etc.
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What I do is collect the information of visitors that come through your home for security purposes and also follow up with them to get valuable feedback so we know what people think about your property.
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After every open house, I also send an email and text message to the information left with an open house website link.
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The home seller gets a follow-up with feedback given to them as well. This is very very important feedback to find out what people think about their home and to adjust
accordingly whether it be
pricing or home decor
etc. etc.
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After seeing many homes
during the afternoon, it's
easy for buyers to
confuse one home with
the other so the email and text is a gentle reminder (with a link like the sample below included) about your property and why they should consider it.
Click on Link Below
Click on Sample Link Below
